A domain name or a website can be a brand. And for their domain name owners, it is both an investment and a trademark at which people can see your products, services, or craft. It does not have to be a business website just for it to have a value. When you put effort on that domain name for it to gain traffic and everything, it has already gained value. So it would make a lot of sense why people would want their domain name for good. So the question now is how do you buy domain name forever?
ICANN Rules and Regulations
According to ICANN or Internet Corporation for Assigned Names and Numbers, there is a way for a domain name to stay with you for as long as you live. Or in the case of business organizations, companies, and corporations, it can stay for as long as they can afford it. And that way is to continually pay for the leasing period of a maximum of ten years.
In a sense, a domain name cannot be bought. let me make that clear: you cannot buy domain name forever. As far as ICANN is concerned, no domain name is for sale since the first ever domain name was registered.
It is, on the other hand, for lease. If you check about this information with ICANN, you will find that domain names are for lease for up to ten years max only. So no matter how unique you think your domain name is, it will never be yours forever. But it can be yours for a long period of time.
Buy Domain Name Forever?
Okay, so we mentioned that you could have your domain name for a very long time. Yes, that is possible. Just pay the leasing fee. But what is impossible is purchasing a domain name and owning it forever. ICANN will never allow that. As for the “long time” term, we can tell you how to do that.
As we have iterated, you can lease a domain name for up to ten full years. And ten years is already a very long time when you think about it.
And if you want it for an extension, let’s say another ten years; you will only have to pay the leasing fee before the expiration of ten years you already paid for is due. The same goes with business-based domain names.
What if you forgot to pay before the expiration of the domain name?
If you forget to pay for an extension leasing fee for your domain name, it will likely become a parked domain or be bought by other people. This is a common practice on the internet. And this is an even bigger disadvantage if your domain name has gained quite enough “Google juice”.
The Google juice is the reputation and traffic that your site has gained over time. So if your content and topics have been attracting a lot of visitors, then that is already a treasure trove for people who know the value of good traffic.
But that is not the worst part. The worst part is when that particular individual who bought your domain name is using the site for malicious content. And if that domain name is associated with your products, services, or ultimately your reputation, you can lose a lot more than just a domain name or a website.
Is there a way to take back your domain name?
If by any chance that you just forgot to renew your domain name’s leasing period then there is still a chance. But that chance is really slim. And most of the time, it could cost you a couple of folds more compared to what you should have just paid for the renewal.
If you are just a common individual, it might not be such a damage or worrisome if you cannot retrieve your domain name. But if that domain used to belong to a great and reputable company, it could be very damaging. But there is a way to take it back if you are willing to go the mile and the process it incurs.
As you can see, ICANN gives chances to those domain owners who want to get back their precious sites. But some conditions have to be met. These conditions are:
- The domain name is identical or confusingly similar to a trademark or service mark in which the complainant has rights.
- [The new domain owner has] no rights to or legitimate interests in the domain name.
- Your domain name has been registered and is being used in bad faith.
If one of those conditions is not met, you will have a blurry to a bad chance of getting your domain name back. Not to mention that you will need some cash to buy it from the new owner.
In a straight statement, you cannot buy domain name forever. On the other hand, you can lease it for as many times as you want, provided that you pay for the leasing fee before the due date or expiration.
My advice to you; never ever let your domain name expiration date catch up with you. Always pay long before time or at least before the exact end date of the contract. Unless you just decided not to care about it anymore for good, then just ignore this statement.
But if your domain name matters, always check your emails from your domain registrar. You can use a filter to segregate those important emails so you won’t have to miss it. All domain registrars have the obligation to inform all their customers’ due dates. So sure enough, there is an email in your inbox or spam folder about that dreaded expiration date that you need to check out.
If you have suggestions related to this topic that you think might be of any help, feel free to share it with us. More information means better understanding of these kinds of issues.
We all have our own intentions of finding out how to buy domain name forever. But at the end of the day, it is still a good thing to try to help out others just for the wellness of it all.
If you have questions, you may ask it in the comment section. We will respond to them as soon as we can.